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Undergraduate Specialty Introduction of SBA

Business Administration

Marketing Management

Human Resources Management

Project Management

International Business

 

Business Administration

Business Administration isstate-levelcharacteristics specialty (granted in 2008). We cultivatespecialized talentswho are competent for management, teaching and research work in enterprises and institutions, as well as government with professional knowledge of enterprise management, economy and law. Students can directly become post-graduate candidates for Enterprise Management of our university.

Main courses:Principles of Management, Financial Management, Organizational Behavior (English), Marketing Management, Enterprise Leadership, Production management, Human Resources Management, Enterprise Strategy Management (English), Management Diagnostics, Management Ethics, Methods and Applications of Modern Management, Western Management Theory, Public Relations, Market Research Predictions, Computer Principles and Applications, etc.

After four years study, we would equip students with basic economic theory, as well as modern enterprise management thoughts, organization, methods and practical skills; students wouldbe familiar with the relevant national economic policies, guidelines and regulations; students with strong awareness of economic management and innovative spirits would have abilities to comprehensively analyze, solve practical problems and better skills to do research, writing and presentation; in addition, students would be equipped with the basic skills of listening, speaking, writing and translating in a foreign language, moreover, reading relevant foreign books.

Graduates of Business Administration are engaged in management consulting works in enterprise, consulting agencyand economic management sectors at all levels, or teaching and research in teaching and scientific research institute.

Marketing Management

Marketing Management is key constructed specialtyof Zhe Jiang province(granted in 2007). We cultivate specialized talentswho are competent for management, teaching and research work in enterprises and institutes, as well as government with professional knowledgeof enterprise management, economy law and marketing. Students can directly become post-graduate candidates for Enterprise Management of our university.

Main courses: Management, Economics, Marketing Management, Accounting, Economic Law, Market Research Predictions, Consumer Psychology, International Marketing Management, Advanced Business Negotiation, Modern Sales Promotion, Marketing Strategy Management, Financial Management, International Trade, Channel Management, Brand and Image Strategy, Computer Principles and Applications, etc.

After four years study, we would equip students with basic economic theory, systematic marketing theory and practical skills, stronger abilities of market exploring and decision-making, as well as excellent abilities of scientific analysis and computer application. Students with better social skills and innovative spirits would be suitable for marketing management works in enterprises and institutionsof all industries, or teaching and research in scientific research institutes.

Human Resources Management

Human Resources Management is level key constructed specialty of Zhejiang Gongshang University(granted in 2011). Despite of new specialty, it tops the list of 94 colleges and universities who offer Human Resources Management program. We cultivate specialized talents for enterprise, as well as labor and human resources sector of government with knowledge and abilities of human resources management, economy and psychology. Students can directly become post-graduate candidates for Enterprise Management of our university.

Main courses: Organizational Behavior (English), Human Resources Management (English), Performance Management, Compensation Management, Management Communication, Human Resources Development and Training, Organization Theory and Job Design, Selection and Evaluation of Human ResourcesInternational Human Resource ManagementPersonnel PsychologyLabor EconomicsSocial Security Theory and PolicyLabor LawLabor Relations, etc.

Graduates of Human Resources Management can engage in human resources sector of all businesses (industry, commerce, finance, IT, Real Estate, etc.) and enterprises (state-owned, foreign-funded, private) as well as institutes(school, hospital, Research institute, etc.) or government.

Project Management

We are the school who did the first to introduced Project Management into undergraduate program in Zhejiang province. We cultivate compound talentswith the basic knowledge of management, economy and Engineering technology. Our students are competent for relevant works of project decision-making and process management in domestic and foreign enterprises, engineering companies, International economic cooperation companies, engineering consulting and assessing companies, construction companies, bank, construction sectors of government and research and education sectors. Students can directly become post-graduate candidates for Management Science and Engineeringor other similar majors of our university.

Main courses: Management, Economics, Organizational Behavior, Marketing Management, Applied Statistics, Accounting, Financial Management, Computer Application. Economic Law, Introduction to Civil Engineering, Project Management, Engineering Mechanics, Engineering Structures, Engineering Economics, Operations Research, Construction Cost Estimation, Contract Management, Project Planning and Control, Project Investment and Financing, etc.

Graduates of Project Management are engaged in project management in domestic and foreign enterprises, engineering companies, international economic cooperation companies, engineering consulting and assessing companies, construction companies, bank, real estate companies and construction sectors of government, or doing teaching and research in different institutes and education sectors.

International Business

Granted in 2011, International Business is the newest major of our school. We cultivate compound and Application-oriented talents with openning perspective, basic knowledge of international business theory, international regulations, practice and business operations, as well as abilities of using English, communication and coordination, along with the consciousness of team work. Our students can not only contribute to traditional foreign trade industry, but also the modern industries of technology trade, intellectual property protection and cross-border mergers and acquisitions.

Main courses: Principles of Management, Microeconomics, Macroeconomics, Strategic Management, Multinational Management, International Business English, Supply Chain and Logistics Management, International Trade Projects Analysis, International M&A Management, International Technology Transfer, Intellectual Property Management, etc.

Graduates of International Business can engage in practical business, activity planning, international business management, law consultancy, policy research in multinational corporations, export companies, foreign economic and trade sectors or government.

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