| 曹丹，女，海外博士，任职于浙江工商大学工商管理学院国际商务系，本科学习商务英语专业获得国家英语专业八级证书，2006年赴加拿大留学，2008年获得加拿大布鲁克大学MBA专业（专业前十）硕士学位，2008-2009年就职于上海浦东发展银行，后被英国政府授予全额奖学金，赴英国攻读博士，2014年初获得英国赫尔大学管理学博士学位。2014年与世界著名市场营销管理学教授在《Journal of Business Economics and Management》SSCI核心期刊联合发表了“Entrepreneurial Orientation and External Technology Acquisition: An Empirical Test on Performance of Technology-Based New Ventures”，影响因子2.388。目前正在参与多个课题项目的研究工作。主要研究方向为消费者行为，品牌管理，时尚消费，服务营销等相关热点。 兴趣广泛，九八年获国家业余钢琴八级证书，曾参加江苏卫视“一站到底”节目为代表的多个电视台知识竞猜类节目获奖，舞台经验丰富。
研究成果： “Entrepreneurial Orientation and External Technology Acquisition: An Empirical Test on Performance of Technology-Based New Ventures”,Journal of Business Economics and Management, 2014 Vol.15（3）：544-561, (SSCI IF 2.388)
“Should The Firm Acquire Technology From External Sources As Entrepreneurial Technology-Based Firms? A Chinese Perspective” Proceedings of Academy of Innovation and Entrepreneurship, Tsinghua University, Macau, China, June 8-10, 2012
“Farmer Entrepreneurs in China: An Empirical Investigation of their Motivations, Success, and Problems” Proceedings of Inaugural International Conference on Innovation and Entrepreneurship: Theory and Practice Relevant to China, Wuhan University, Wuhan, China, July 8-10, 2012
“How High Quality Conscious and Price Consciousness Affect Self Concept towards Fashion Orientation” Proceedings of Global Economy Business & Finance Annual Conference, Beijing, China, July 25-28, 2012
“How Word of Mouth and Brand Consciousness Affect Self Concept towards Fashion Orientation” Proceedings of Shanghai International Conference on Social Science, China, August 14-17, 2012
“How High Quality Conscious, Price Conscious and Brand Consciousness Affect Self Concept towards Fashion Orientation” Proceedings of AMS Annual Conference, the University of Texas at Austin, MONTEREY, CA, May 2013
“How Experience Activities Influence Tourist Impulse Buying: An Empirical Investigation in China” Proceedings of 7th Global Business and Social Science Research Conference, Beijing, China, 13–14 June, 2013
“The Moderating Effects of the Entrepreneurial Support Policy on the Relationships between Market Orientation and Technological Innovation: Evidence from China’s New Venture Firms” Proceedings of 7th Global Business and Social Science Research Conference, Beijing, China, 13–14 June, 2013 |
