Responsible Research in Marketing and Digital Economy
The proliferation of digital technologies, big data, and artificial intelligence has transformed how we live. However, this surge in digitization brings both promises (e.g., personalization, innovation, productivity) and perils (e.g., biases, privacy concerns, misinformation) for business and society. This demands responsible research in business and management that “produces useful and credible knowledge addressing problems important to business and society” (Community for Responsible Research in Business and Management, 2017, p.1). Importantly, marketing scholarship, with its historical societal focus since the 1960s (e.g., Kotler and Levy, 1969), holds unique potential as a catalyst for creating a better world (Chandy et al., 2021; Sridhar et al., 2023).1,2,3
Inspired by the vision of responsible research in marketing and the transformative impact of digitization, Zhejiang Gongshang University and Soochow University will jointly host a conference on “Responsible Research in Marketing and Digital Economy.” This conference aims to inspire, encourage, and support responsible research at the intersection of digital marketing, artificial intelligence, and society. It will feature exemplary research from top journal editors and rising stars in marketing. The conference will be hosted in Hangzhou and Suzhou (SuHang), often praised as “Paradise in heaven, Suzhou and Hangzhou on earth.” Suzhou and Hangzhou are renowned for their history, stunning scenery, and spectacular ancient gardens.
Conference venues
Hangzhou, Zhejiang, and Suzhou, Jiangsu (TBA)
Tentative Schedule
Dates
Place
Activity
15th June - 16th June
Hangzhou
Registration
17th June
Hangzhou
Keynote speech
Rising stars’ presentations
18th June
To Suzhou by train/bus
19th June
Suzhou
Paper development workshop (Invited)
Featured Speakers
Shrihari Sridhar Editor-in-Chief of Journal of Marketing Senior Associate Dean of Mays Business School Shrihari (Hari) Sridhar is a Professor of Marketing and holds the Joe Foster ’56 Chair in Business Leadership at Mays Business School, Texas A&M University. Dr. Sridhar’s research focuses on the financial and socio-economic impact of marketing strategy and the causal effects of marketing interventions. His research covers business-to-business, media, healthcare, education, and online/mobile platforms.His work has appeared in premier journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics. Selected Awards: Top 50 worldwide in productivity in the premier marketing journals (every year since 2012) Distinguished Winner, AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2023) Financial Times Responsible Business Education Award (2022) Marketing Science Institute Scholar (2020) Rajan Varadarajan Award for Early Career Contributions to Marketing Strategy Research (2014) Marketing Science Institute Young Scholar (2013) | |
Yu Ding (Ph.D. Columbia University) is an assistant professor of marketing at Stanford Graduate School of Business. His research has been published in top marketing, management, psychology, and interdisciplinary appeal journals, such as the Journal of Consumer Research, Journal of Marketing Research, OBHDP, JPSP, and PNAS Nexus. Ding’s research aims to help firms address trust deficits. His research topics cover trust in authority (e.g., science), trust in brands (e.g., news media), trust in people (e.g., strangers), and debiasing, in contexts of misinformation and social media. Ding employs different methods to study these problems, including lab and field experiments, archival data analyses, and statistical and machine-learning techniques. Selected Awards: John A. Howard/AMA Doctoral Dissertation Award (2022); American Marketing Association’s Rising Star Award (2022); Computational Social Science Grant from Russell Sage Foundation (2020); ACR-Sheth Foundation Dissertation Award (2020) | |
Shi, Zijun(石梓君) Zijun (June) Shi (Ph.D. Carnegie Mellon University) is an Assistant Professor of Marketing at Hong Kong University of Science and Technology. She employs econometrics, economic theory, and machine learning to study: (1) Technology-driven marketing and the economic impact of new technology; (2) Marketing-driven solutions to social issues (e.g., misinformation, sustainability, inclusivity). Her research has been published in premier journals such as Marketing Science, Journal of Marketing Research, and Transportation Research. Selected Awards: Marketing Science Institute Young Scholar (2023); Paul E. Green Award (2023); AMA Don Lehmann Award (2023) | |
Zhu, Yuting(朱玉婷) Yuting Zhu (Ph.D. MIT) is an Assistant Professor of Marketing at the National University of Singapore Business School. She is also affiliated with the Institute of Operations Research and Analytics (IORA) at NUS. Her area of research centers on augmenting machine learning methods with economic and marketing domain theories with practical applications in sales force management and targeted advertising. She also works on incentive design for data-driven organizations and platforms. Her research works have appeared in premier journals such as Marketing Science and Management Science. Selected Awards: Finalist for ASA Statistics in Marketing Doctoral Research Award (2022); MSI China Conference Best Paper Award; Runner-up for Shankar-Spiegel Dissertation Award (2021) |
Sponsors
Zhejiang Gongshang University
Soochow University, China
Hosts
School of Business Administration (MBA School), Zhejiang Gongshang University
Business School, Soochow University
Research Institute of Digital Innovation and Management, Zhejiang Gongshang University
Modern Business Research Center, Zhejiang Gongshang University
Academy of Humanities and Social Sciences, Zhejiang Gongshang University
Business Administration Discipline Alliance of Yangtze River Delta
Research Center for Smarter Supply Chain, Soochow University
Conference Co-chairs
Wang Yonggui(王永贵)
President of Zhejiang Gongshang University
National High-level Leading Talents
National High-level Young Talents
Associate Editor of Journal of Business Research
Feng Bo(冯博)
Dean of Business School, Soochow University Yangtze River Distinguished Professor
National High-level Leading Talents
National High-level Young Talents
Yu Rongjian(俞荣建)
Dean of School of Business Administration
MBA School, Zhejiang Gongshang University Director of China Chain Center
The Chief Expert for a Major National Social Science Bidding Project
Wang Weisha (王魏莎)
Jiangsu Professor of Marketing
Soochow University, China
Associate Director of MBA Program
Conference Organizers
Chen Yixing(陈一行)
Assistant Professor of Marketing
University of Notre Dame
Lai Fujun (赖福军)
McCarty Distinguished Professor
University of Southern Mississippi
Luo Xin(罗欣)
Endowed Regent’s Professor and Special Assistant to the Dean for Research Advancement at University of New Mexico
Guest Associate Editor for MIS Quarterly, Information Systems Research.
1 Kotler, P., & Levy, S. J. (1969). Broadening the Concept of Marketing. Journal of Marketing, 33(1), 10-15.
2 Chandy, R. K., Johar, G. V., Moorman, C., & Roberts, J. H. (2021). Better Marketing for a Better World. Journal of Marketing, 85(3), 1-9.
3 Sridhar, S., Lamberton, C., Marinova, D., & Swaminathan, V. (2023). JM: Promoting Catalysis in Marketing Scholarship. Journal of Marketing, 87(1), 1-9.