2024 SuHang Marketing Conference

发布时间：2024-04-17浏览次数：559

2024 SuHang Conference on

Responsible Research in Marketing and Digital Economy


The proliferation of digital technologies, big data, and artificial intelligence has transformed how we live. However, this surge in digitization brings both promises (e.g., personalization, innovation, productivity) and perils (e.g., biases, privacy concerns, misinformation) for business and society. This demands responsible research in business and management that “produces useful and credible knowledge addressing problems important to business and society” (Community for Responsible Research in Business and Management, 2017, p.1). Importantly, marketing scholarship, with its historical societal focus since the 1960s (e.g., Kotler and Levy, 1969), holds unique potential as a catalyst for creating a better world (Chandy et al., 2021; Sridhar et al., 2023).1,2,3


Inspired by the vision of responsible research in marketing and the transformative impact of digitization, Zhejiang Gongshang University and Soochow University will jointly host a conference on “Responsible Research in Marketing and Digital Economy.” This conference aims to inspire, encourage, and support responsible research at the intersection of digital marketing, artificial intelligence, and society. It will feature exemplary research from top journal editors and rising stars in marketing. The conference will be hosted in Hangzhou and Suzhou (SuHang), often praised as “Paradise in heaven, Suzhou and Hangzhou on earth.” Suzhou and Hangzhou are renowned for their history, stunning scenery, and spectacular ancient gardens.



  1. Conference venues

Hangzhou, Zhejiang, and Suzhou, Jiangsu (TBA)



  1. Tentative Schedule

    Dates

    Place

    Activity

    15th June - 16th June

    Hangzhou

    • Registration

    17th June

    Hangzhou

    • Keynote speech

    • Rising stars’ presentations

    18th June

    To Suzhou by train/bus


    19th June

    Suzhou

    • Paper development workshop (Invited)


  2. Featured Speakers


Shrihari Sridhar

Editor-in-Chief of Journal of Marketing

Senior Associate Dean of Mays Business School


Shrihari (Hari) Sridhar is a Professor of Marketing and holds the Joe Foster ’56 Chair in Business Leadership at Mays Business School, Texas A&M University. Dr. Sridhar’s research focuses on the financial and socio-economic impact of marketing strategy and the causal effects of marketing interventions. His research covers business-to-business, media, healthcare, education, and online/mobile platforms.His work has appeared in premier journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics.


Selected Awards: Top 50 worldwide in productivity in the premier marketing journals (every year since 2012)

Distinguished Winner, AMA-EBSCO-RRBM Award for Responsible Research in Marketing (2023)

Financial Times Responsible Business Education Award (2022)

Marketing Science Institute Scholar (2020)

Rajan Varadarajan Award for Early Career Contributions to Marketing Strategy Research (2014)

Marketing Science Institute Young Scholar (2013)



Ding, Yu（丁宇）


Yu Ding (Ph.D. Columbia University) is an assistant professor of marketing at Stanford Graduate School of Business. His research has been published in top marketing, management, psychology, and interdisciplinary appeal journals, such as the Journal of Consumer Research, Journal of Marketing Research, OBHDP, JPSP, and PNAS Nexus. Ding’s research aims to help firms address trust deficits. His research topics cover trust in authority (e.g., science), trust in brands (e.g., news media), trust in people (e.g., strangers), and debiasing, in contexts of misinformation and social media. Ding employs different methods to study these problems, including lab and field experiments, archival data analyses, and statistical and machine-learning techniques.


Selected Awards: John A. Howard/AMA Doctoral Dissertation Award (2022); American Marketing Association’s Rising Star Award (2022); Computational Social Science Grant from Russell Sage Foundation (2020); ACR-Sheth Foundation Dissertation Award (2020)



Shi, Zijun（石梓君）


Zijun (June) Shi (Ph.D. Carnegie Mellon University) is an Assistant Professor of Marketing at Hong Kong University of Science and Technology. She employs econometrics, economic theory, and machine learning to study: (1) Technology-driven marketing and the economic impact of new technology; (2) Marketing-driven solutions to social issues (e.g., misinformation, sustainability, inclusivity). Her research has been published in premier journals such as Marketing Science, Journal of Marketing Research, and Transportation Research.


Selected Awards: Marketing Science Institute Young Scholar (2023); Paul E. Green Award (2023); AMA Don Lehmann Award (2023)



Zhu, Yuting（朱玉婷）


Yuting Zhu (Ph.D. MIT) is an Assistant Professor of Marketing at the National University of Singapore Business School. She is also affiliated with the Institute of Operations Research and Analytics (IORA) at NUS. Her area of research centers on augmenting machine learning methods with economic and marketing domain theories with practical applications in sales force management and targeted advertising. She also works on incentive design for data-driven organizations and platforms. Her research works have appeared in premier journals such as Marketing Science and Management Science.


Selected Awards: Finalist for ASA Statistics in Marketing Doctoral Research Award (2022); MSI China Conference Best Paper Award; Runner-up for Shankar-Spiegel Dissertation Award (2021)


  1. Sponsors

  • Zhejiang Gongshang University

  • Soochow University, China


  1. Hosts

  • School of Business Administration (MBA School), Zhejiang Gongshang University

  • Business School, Soochow University

  • Research Institute of Digital Innovation and Management, Zhejiang Gongshang University

  • Modern Business Research Center, Zhejiang Gongshang University

  • Academy of Humanities and Social Sciences, Zhejiang Gongshang University

  • Business Administration Discipline Alliance of Yangtze River Delta

  • Research Center for Smarter Supply Chain, Soochow University


  1. Conference Co-chairs



Wang Yonggui（王永贵）


President of Zhejiang Gongshang University

National High-level Leading Talents

National High-level Young Talents

Associate Editor of Journal of Business Research



Feng Bo（冯博）


Dean of Business School, Soochow University Yangtze River Distinguished Professor

National High-level Leading Talents

National High-level Young Talents



Yu Rongjian（俞荣建）


Dean of School of Business Administration

MBA School, Zhejiang Gongshang University Director of China Chain Center

The Chief Expert for a Major National Social Science Bidding Project



Wang Weisha (王魏莎)


Jiangsu Professor of Marketing

Soochow University, China

Associate Director of MBA Program




  1. Conference Organizers



Chen Yixing（陈一行）


Assistant Professor of Marketing

University of Notre Dame


Lai Fujun (赖福军)


McCarty Distinguished Professor

University of Southern Mississippi


Luo Xin（罗欣）


Endowed Regent’s Professor and Special Assistant to the Dean for Research Advancement at University of New Mexico

Guest Associate Editor for MIS Quarterly, Information Systems Research.



1 Kotler, P., & Levy, S. J. (1969). Broadening the Concept of Marketing. Journal of Marketing, 33(1), 10-15.

2 Chandy, R. K., Johar, G. V., Moorman, C., & Roberts, J. H. (2021). Better Marketing for a Better World. Journal of Marketing, 85(3), 1-9.

3 Sridhar, S., Lamberton, C., Marinova, D., & Swaminathan, V. (2023). JM: Promoting Catalysis in Marketing Scholarship. Journal of Marketing, 87(1), 1-9.